In Creative Boom’s 5 November interview, Tatiana Egoshina discusses shop windows and signs made with enthusiasm rather than impeccable professional technique. Interesting territory for people normally asked to straighten everything.
Street graphics often have a specific task and limited resources. Ask how they catch the eye before listing violations. An unexpected clash of sizes or colours can reveal more than a tidy composition we recognise immediately and barely examine.
This doesn’t cancel craft. It’s an exercise in noticing a discovery before correcting it. Your ability to organise a layout won’t disappear. The detail worth stopping for, however, may be the first casualty of the big clean-up.
