Bráulio Amado has a reference library you can’t save to a folder: the street. In a new interview with It’s Nice That, he describes training himself to notice worn, damaged and thoroughly ordinary things.
After a day of carefully designed images, a scratch can suggest a shape your moodboard never will. He treats this as an exercise in attention, not a secret shortcut to a masterpiece. He also explains how he shows clients an unexpected second option together with the thinking behind it. An experiment becomes easier to understand when you can follow its route.
And when a day refuses to cooperate, a walk in the park may beat another heroic hour at the monitor. He admits that days without good ideas happen. A useful detail from someone whose posters usually seem to contain enough ideas for three people.
